TON Soars 15% on Rebrand to Gram, Returning to Roots
The Open Network announced a rebrand of its TON token to Gram, reviving the original 2018 name. TON price surged 15% to $2.25 then retreated to $2.07. The community vote shows 80% support, with integration into Telegram's super app as the end goal.
Quick Take
TON rebrands to Gram, returning to the original whitepaper name.
Price jumps 15% from $1.95 to $2.25, then settles at $2.07.
80% of 1.8M TON voted in favor of the rebrand proposal.
Rebrand is stage four of roadmap to integrate crypto into Telegram.
Market Impact Analysis
BullishThe rebrand and integration roadmap could drive adoption and speculative interest, supporting TON price in the short term.
Speculation Analysis
Key Takeaways
- TON token rebrands to Gram, reviving the original 2018 whitepaper name, aligning with Telegram's "Make TON Great Again" roadmap.
- Price spikes 15% from $1.95 to $2.25 on the announcement, then cools to $2.07.
- Community vote shows overwhelming support: 80% of 1.8M TON in favor.
- Rebrand is part of Telegram's push to integrate crypto into its super app for 1B users.
What Happened
The Open Network announced it will rebrand its Toncoin (TON) token to Gram, the name originally pitched in the 2018 whitepaper. Telegram founder Pavel Durov confirmed the move on Telegram, framing it as a return to roots and a new chapter. The token surged 15% to $2.25 in late trading before retreating to $2.07. A community vote currently shows 80% approval from 1.8 million TON pledged. No swap or migration is required — balances and contracts remain unchanged. The rebrand is the fourth stage of the "Make TON Great Again" roadmap, following Telegram's takeover as primary validator and prior tech upgrades.
The Numbers
TON prices rocketed from $1.95 to $2.25 within hours of the announcement, a 15% move before settling at $2.07. Despite the spike, TON remains 75% below its June 2024 all-time high of $8.25. The governance vote has drawn 1.8 million TON so far, with 80% in favor. The rebrand process is expected to take approximately three weeks. This price action reflects short-term speculative enthusiasm tied to the Telegram super app narrative.
Why It Happened
The rebrand taps into nostalgia for the original Gram token, which was shelved after the SEC blocked Telegram's $1.7 billion ICO in 2020. Telegram's recent takeover from the TON Foundation and the push to weave crypto into its messenger have rekindled the vision. The "Make TON Great Again" roadmap aims to turn Telegram into a Web3 super app for its billion users — a seamless platform for payments, mini-apps, and digital ownership. Rebranding the token to Gram reinforces this narrative and marks a symbolic milestone after months of technical upgrades.
Broader Impact
The rebrand could accelerate adoption by leveraging Telegram's massive user base and brand recognition. It sets a precedent for token rebrands without disrupting existing infrastructure. If successful, it may boost the broader TON ecosystem and inspire similar integration plays by other messaging platforms. The move also underscores the ongoing convergence of social media and decentralized finance.
What to Watch Next
- Vote conclusion: watch for final approval and any dissent that could slow momentum.
- Transition progress: monitor updates on the three-week rebrand timeline and any technical hiccups.
- Price catalysts: additional Telegram announcements on super app integrations or partnerships could fuel further price moves.
This article is for informational purposes only and does not constitute financial advice.
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