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B2C2 Held Sale Talks with Multiple Buyers, Valuation Dispute

Crypto market maker B2C2, owned by SBI Holdings, has engaged in takeover discussions with several potential buyers over the past 18 months. However, disagreements over valuation have prevented a deal from materializing.

CoinDeskWill Canny

Quick Take

1

SBI-owned B2C2 saw takeover interest from multiple suitors over 18 months.

2

Valuation disagreements have been the main obstacle to closing a deal.

3

No specific buyers or price details were disclosed in the report.

Market Impact Analysis

Neutral

M&A talks for a market maker could influence liquidity if a deal closes, but currently stalled negotiations have no immediate market impact.

Timeframeshort

Speculation Analysis

Factuality70/100
RumorsVerified
Speculation Trigger20/100
MinimalExtreme FOMO

Key Takeaways

  • B2C2, the SBI-owned crypto market maker, engaged in sale talks with multiple suitors over 18 months.
  • Valuation disagreements remain the primary hurdle, blocking any deal from closing.
  • No specific buyers or financial terms have been disclosed publicly.
  • SBI Holdings has not commented on the ongoing discussions.
Duration of Talks18 Monthssince initial outreach
Potential BuyersMultipleundisclosed parties
Sticking PointValuationprice disagreement

What Happened

Crypto market maker B2C2 has been quietly exploring a sale. Owned by Japanese financial conglomerate SBI Holdings, the firm attracted takeover interest from several potential buyers over the past 18 months. However, talks repeatedly stalled due to disagreements over the company’s valuation. B2C2 is a major liquidity provider in digital asset markets, serving institutional clients across spot and derivatives. The prolonged negotiations underscore the challenges of pricing a crypto-native business amid regulatory uncertainty and volatile trading volumes.

The Numbers

The sale process has now spanned a year and a half, with multiple undisclosed parties involved. No deal has materialized because the two sides could not agree on B2C2’s worth. While specific figures were not disclosed, the impasse highlights a broader disconnect in crypto M&A: buyers demand a discount for risk, while sellers point to infrastructure value. B2C2’s revenue streams—tied to trading volumes and spreads—make near-term projections tough, further complicating price negotiations.

Why It Happened

SBI’s willingness to engage with suitors suggests a strategic review of its portfolio. The Japanese giant may be aiming to unlock capital or sharpen its focus. On the buyer side, caution rules. Crypto volatility, regulatory headwinds, and high-profile collapses have made acquirers skittish. They likely baked in a steep risk premium, clashing with SBI’s view of B2C2’s long-term earnings potential. Without a middle ground on price, talks have remained in limbo.

What to Watch Next

  • Whether renewed discussions surface, especially if market conditions shift or a motivated buyer emerges.
  • Any disclosure from SBI or B2C2 about the strategic rationale behind a potential sale.
  • The impact on B2C2’s operations and market-making activities if a deal is finally struck.

Source: CoinDesk

This article is for informational purposes only and does not constitute financial advice.

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© 2026 Bytewit. All Rights Reserved. This article is for informational purposes only.

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B2C2 Sale Talks: Valuation Dispute Prevents Deal | Bytewit